Many talks during the first two days of the Innovation through Imagination-themed GSWS were about defining innovation and exploring ways to innovate. The third day had a different tone – very practical – because we got to hear from people who put forth some innovative ideas for the spa and wellness sector.
This GSWS Weekender is about one of those ideas: “Spas and the Science of Happiness,” which was presented by Jeremy McCarthy, director of Global Spa Development and Operations for Starwood Hotels & Resorts. He did a great job explaining the new field of Positive Psychology and related it specifically to the world of spa and wellness. It’s definitely worth watching his short video and reading through the transcript of his speech.
Here are some highlights – in Jeremy’s own words:
- In the spa world we talk about body, mind and spirit. Really, what we do is often more about the body.
- It’s time to put more emphasis on mental well-being and the psychological impact of what we do.
- Positive psychology focuses on what is right with people and the things we want more of in life: positive emotions, engagement, relationships, and a sense of purpose or meaning, accomplishment, all of the things that contribute to a flourishing life.
- We need to get inside our customers heads. We need to really think about the mental and spiritual side of that.
- The spa experience is not really about, in my opinion, facilities, treatments, and products. It’s really, at the end of the day, about, “How did we make our customers feel?”
- What we do really well is provide healing that feels good because there is no other healing institution that people look forward to going to, that people enjoy when they are there, and that people remember fondly afterwards, the way they do spa.
- In the last 10 years I think mental health has really focused on happiness, you saw all the books – that has been a huge trend. I think in the next 10 years, the focus will be mindfulness.
- What are you giving your customers to think about for the hour they are on the massage table? If you can plant a seed that gets them thinking about either something they are thankful for, something they are hopeful for, or somebody that they love, then you have just made that hour of experience something that is going to be much more than just a physical relaxing massage experience.
Question of the week: What are some other ways our industry can incorporate Positive Psychology? Email us to join the conversation.