Happy New Year to everyone!
While we had planned to start the 2013 Global Spa and Wellness Summit Weekender with an upbeat message regarding our 2013 GSWS theme, “A Defining Moment,” that will have to wait until next Weekender. It seems timely that our first conversation of the New Year be our reaction to the December 28th NY Time’s Article called Destination: Wellness written by Jesse McKinley. Check out his lengthy article that was, I am afraid, not very flattering to our spa and wellness industry. You might want to also read through the comments that follow the article – although be prepared for more cold water splashed in our faces. (The comments get a tad better toward the end.)
We are including several responses to the article that you can read in the sidebar to the right. Perhaps you too will be inspired to take some action in this new year as this article makes it clear we have some work to do. One way to begin, in my opinion, is to spread the word about www.spaevidence.com and whenever possible, link to it. We need to stay committed to the many evidenced based modalities that we offer.
In a way, perhaps this article can be an inspiration for us to all work together to strengthen our industry, collaborate in getting a consistent positive message out there and help educate the public and the media about the good work we do.
Wishing everyone all the best for this New Year and please let us know your answer to the first question of the year. What do you think about Jesse’s NY Times article called Destination: Wellness?
The GSWS Team