Have you ever had a USB/memory stick lying around and don’t really remember what is on it? The answer for most of us is likely, yes. But – sometimes – whatever is on that innocent looking USB/memory stick could be a true gold mine and actually hold valuable information that could totally change your business!
That’s how we feel about the USB/memory stick that was given out to all attendees at the recent Global Spa & Wellness Summit in Aspen, Colorado.
As you know, the Global Spa & Wellness Summit is held throughout three days once a year. Now that the 2012 Summit is over, one might think, what’s next?
Whether or not you’ve attended a Summit, the bottom line is… you don’t need to wait another second to take advantage of the cutting edge content the Summit has to offer. In fact, many people who’ve attended a Summit have said they spend weeks after the event digesting the info.
This week, Hilton Hotels & Resorts issued a Blue Paper titled: Emerging Global Spa Trends. Happily they’ve made the entire 12-page report available to anyone and it does indeed contain some very good information.
For convenience, we’ve included the executive summary below and a quick outline on their findings regarding how various generations use spas differently (Silent Generation, Boomers, Gen X and Millennials).
The report’s final paragraph is about Hilton’s relatively new spa brand called eforea: spa at Hilton. Since it includes a mention about innovation, it caught our attention. Here is part of what it says:
“2012 Summit Keynote Speaker Taps into Innovation and Imagination”
There were two talks at this year’s Global Spa & Wellness Summit (GSWS) in Aspen that I think really “nailed it” when it comes to innovation and imagination: Dr. Daniel Friedland’s presentation, “Let’s Neurovate: Know Your Brain to Imaginate and Innovate” and Dr. John Kao’s talk, “Jamming: The Art of Getting Innovation Done.”
In this Weekender, we are sharing with you Dr. Friedland’s talk in its entirely, and in several ways (transcription of the presentation, video and PowerPoint presentation). Trust me, by reading through this talk, flipping through his PowerPoint presentation, and watching the video, you will be on the cutting edge, not only of innovation but of innovation for the spa and wellness industry.
2012 Global Spa and Wellness Summit student challenge was quite a hit with Summit delegates and industry press. We’ve included links below to the “Spa of the Future” PowerPoint presentations from each team (University of Denver, Cornell, Penn State and University of Houston) as well as some recent media coverage. We’ve also included the first few paragraphs from the official GSWS press release which went out last week. These “Spas of the Future” were all – in their own way – creative, innovative and certainly impressive!
Here is a fun innovation Weekender for you to enjoy. It introduces you to four new “Spa of the Future” concepts: Defiant!, mente spa and studio, greenhouse and ModerNature.
This year’s Global Spa and Wellness Summit (GSWS) student competition, in which student teams from different universities were asked to create a profitable and innovative “Spa of the Future,” was a blockbuster! The students’ ideas were so creative that you simply must see for yourself.