GSWS media partner, Spa Business magazine, reports on the start of the Global Spa & Wellness Summit on September 10. Spa Business writer, Helen Andrews, touched upon new events like the 2014 Spa & Wellness Economy Research Report and the third annual Spa Education Forum. Both have been greatly anticipated by the Global wellness community.
Since SRI released its major report on the global wellness tourism market a year ago – the GROWTH JUST KEEPS ON GROWING.
Global revenues jumped from $439 billion USD in 2012 to $494 billion in 2013 – or 12.5% growth. Wellness travel now represents 14.6% of all travel spending worldwide.
From 2012 to 2013 wellness travel trips spiked 11.8% – from 524 million to 586.5 million.
Domestic wellness trips (the lion’s share of the market, at 68% of spend) grew 12.1%. International trips grew 10.1%
Primary wellness trips (13% of market) grew 11.2% – while secondary trips grew 11.9% in a year.
International wellness tourists now spend 59% more than the average border-crossing tourist – while domestic wellness travelers spend 159% more.
Market revenue leaders: North America $196.5 billion USD – Europe $178.1 billion – Asia-Pacific $84.1 billion – Latin America/Caribbean $25.9 billion – Africa $3.2 billion.
But look at the developing story for developing regions…Growth from 2012 to 2013: Sub-Saharan Africa 57% – Middle East/North Africa 39% – Asia-Pacific 21% – Latin America 16% – Europe 12% and North America 8%.
Check out Morocco: they doubled their wellness travel trips and expenditures from 2012 to 2013 – to $2.2 million trips and $1.7 billion USD in revenue.
There has been a surge in popularity for Moroccan hammams in recent years–both in and out of Morocco. A key reason is that today’s spa-goers are seeking true authenticity alongside spa experiences that actually deliver results. Anyone who’s sampled this age-old ritual of cleansing and purification will understand its special appeal.
One of the most difficult issues facing our ever-growing industry is the lack of a qualified, motivated workforce. Research has shown that, wherever you are in the world, you likely face huge challenges when trying to recruit new staff. In fact, a full 95% of respondents to a 2012 survey* said they find it increasingly difficult to find job candidates, especially when it comes to the even more specialized position of spa manager.
This issue is set to get even more difficult as the industry continues to expand. Here’s a sobering statistic: while there are 130,00-180,000 spa managers/directors currently working globally, there are only 4,000 students currently enrolled in spa management-related degree programs. Continue reading
The renaissance of hot/mineral/thermal springs continues to be a hot topic in the spa and wellness industry. Consumer desire for local, natural and sustainable experiences, along with the uniquely affordable stress-relieving and social benefits of hot springs, has made them particularly viable during the past economic downturn. Investment in both refurbishing and building new hot spring spas is on the rise—and research coming out of this year’s Global Spa & Wellness Summit (GSWS) will shed further light on the industry when, in conjunction with research partner SRI, the first-ever dedicated data on hot springs spas—including market size and current revenues—is released. Continue reading
Here are a few tips to get you started…
We are so excited for you to begin your mobile app experience for the 2014 GSWS! The mobile app is now live in the Apple Store and on Google Play, just waiting to be downloaded on your device and/or computer desktop. Here is the link to download the app. Please know that you must be a registered delegate to receive access to this app. Before we get started, I want to thank ResortSuite for sponsoring our 2014 GSWS mobile app! Be sure to give them a shout-out when you see them in Morocco.
Jack Travis, MD, and Don Ardell, PhD, are widely credited with shaping the way we talk and think about wellness today—pioneering the concept back in the ’70s
Wellness is now a staggering $2 trillion global industry (SRI International). The term and movement is spreading worldwide, and sometimes it feels like the “W” word is now everywhere. Sure, we can roll our collective eyes when it’s cheaply applied to a “lite” TV dinner, but most of us will agree that the world remains in dire need of alternatives to traditional medicine’s reactive, illness-centered model, and that new health concepts based on more self-responsibility—where the goal is a dramatically more comprehensive “total wellness” of body and mind—can be life- and world-changing. Continue reading
We have been talking for some time now about the gathering momentum and growth within the wellness tourism sector. Since conducting our landmark research last year, The Global Wellness Tourism Economy report has garnered world-wide attention, both in the media and in the halls of ministries from Mexico to Madrid.
One person who has taken particular notice is the renown travel journalist, Peter Greenberg. Peter was part of our agenda last year in New Delhi, and he is joining us again in Morocco, not only to moderate panels and offer his insights into the benefits of wellness tourism, but also to record his syndicated radio show, “Peter Greenberg Worldwide!” Peter will be inviting speakers, presenters and delegates to share their thoughts with his global audience of 40 million listeners. Peter is also taping video segments, directly from our Summit, for his PBS series, “Travel Detective.”
But don’t take my word for it.
If you’re in the wellness and tourism industries, you would be well served to find your way to Marrakech on September 10th!
For some, connecting the terms “wired and wellness” is counterintuitive, especially as being tethered to cell phones, computers and tablets every waking minute of our lives has created a backlash of its own. But we have become a society that is crazy for data – and putting this data to work can truly make us “well”. Continue reading
In the spirit of this year’s Summit theme of “>>Fast Forward”, technology will play a central role on the agenda. We will be hearing about the impact of technology on everything from architecture to retail to real estate to brain science! No matter your particular interest, chances are technology is a big part of your work and your life.
And that’s part of the conversation we’re going to have this year. And we need your help to bring this to life. Continue reading
By Frank Pitsikalis, founder & CEO, ResortSuite, a leading provider of integrated, guest-centric hospitality and leisure management technologies.
Wearable Wellness: As more and more people look to embrace back-to-basics wellness by eating less-processed food, leading an active lifestyle and seeking leisure time that nurtures the mind, body and spirit, they are also moving forward adopting technology that makes wellness a focal point of their day-to-day lives. Wearable technology and apps and the use of gamification that overlays competitive or community mechanisms to get people more engaged in meeting their health goals, has been a huge trend over the past couple of years. There is a new understanding that technology used in simple and unobtrusive ways can be a very powerful thing in shaping our behavior. It can motivate us to reach small, incremental daily goals that, when added together, can have a huge impact on our overall wellness. Continue reading
2014 GSWS Co-Chairs Anna Bjurstram and Neil Jacobs, both of Six Senses Hotels Resorts Spas, share a couple of Morocco’s unique spa traditions..
Morocco is an inspirational venue for this year’s Summit, and we’re thrilled to be co-chairs of the agenda committee that is creating the program and curating speakers and presenters. We have done quite a bit of work in Morocco and find it to be an amazing country with a unique contribution to the wider spa and wellness world. We believe Africa in general, and Morocco in particular, is an integral part of our world’s future and knowing more about its unique heritage will help our industry Fast Forward (this year’s Summit theme). Continue reading