Prepare to be shocked

Posted on Wednesday, May 7th, 2014, by Susie Ellis | Leave a Comment

Dr. Kjell Nordström is going to jolt us – in a good way I hope – but jolt us nonetheless.  He is known as the “enfant terrible” of business and the future.  Our agenda committee has done its research:  Neil Jacobs has heard Kjell speak and was wowed, Anna Bjurstam (a fellow Swede) met with Kjell personally, and I have been dazzled by digging into his online persona and learning what others have written about him.

I have watched interviews where he is wearing glasses that are different, outfits thatKN are different and he has a hairstyle that is different.  He uses his Scandinavian accent to tell it like it is – and part of his message is “be different!”  His words are at the same time memorable as well as at times x-rated.

Right now I am in the middle of his book, Funky Business Forever and have already learned a few things that have jolted me into action. (Did you notice my more dynamic subject line?)  The photo on the left is a picture of Kjell and his co-author for Funky Business Forever, Jonas Ridderstråle.  I can’t wait to meet him – and I do mean meet him…as will everyone at the Summit.  Yes, he will speak.  Yes, he will be doing a workshop.  And yes we get to explore the spa and wellness world through his eyes.  He even asked us to send him information about our industry so that he can get up to speed.  So we packed a box with all of our research among other things and now I picture him reading everything on his summer vacation.  (Ok, that might be a stretch.)

At any rate, whether you come to the Summit or not, I wanted our circle of VIPs to benefit from this top European thinker who will be taking our theme, “Fast Forward” and adding his enlightened spin.

To help get you in the mood, I have put together some links you should find both interesting and entertaining.  One of my favorite Kjell Nordström quotes is on the importance of innovation:  “…innovation creates temporary monopolies which allow you to print money.” Ha – talk about summing it up! Continue reading

Morocco 2014: Issue 8: Marketing in 2014: Customers. Dreams. Stories. OR: Let’s Get Back to Basics

Posted on Friday, April 25th, 2014, by Mia Kyricos | 3 Comments








How fast does your world move these days?  Have you found yourself questioning how to keep up, or how to maximize the limited hours in your day?  For me, it’s a constant juggle to prioritize the important things in my life – health, family and friends – over the urgent realities, such as work and the ever present bottom-line. Continue reading

Morocco 2014: Issue 7: Spa Retailing: Whose Job Is It? By Lisa M. Starr

Posted on Friday, April 11th, 2014, by lisastarr | 3 Comments








We all know that the retailing of home care products has many benefits for spas: they extend treatment results, drive higher customer retention, and – no small matter – increase revenue. And we all know that for most spas around the world, retailing is “stuck.” ISPA data shows that that’s literally true: with retail consistently representing only about 12-13% of spa revenues. Spas persistently struggle with the very logistics of retailing, in part because many still have not firmly answered the question, “Whose job is it?” The therapist?  The front desk and customer service staff?  Someone assigned to the retail department?  All of the above? We’ll share what successful spas say below… Continue reading

Morocco 2014: Issue 6: Heading Into The Future-Do You Like What You See?

Posted on Friday, March 28th, 2014, by Beth McGroarty | 3 Comments






Each year’s Global Spa and Wellness Summit has a unique focus. The theme of last year’s in India was “A Defining Moment,” and with the Dalai Lama in attendance, it certainly was one. This year’s conference in Morocco (taking place September 10-12) is taking a dramatically different viewpoint – it will be all about the future!

Continue reading

Morocco 2014: Issue 5: With Wellness Travel Rising Worldwide – You Could Say We’re All “Turning European”

Posted on Friday, March 14th, 2014, by Beth McGroarty | 2 Comments


New research shows Europeans rank # 1 for wellness-focused trips taken annually –and we all have a few things to learn from their approach to healthy travel

“The rest of us” have long been envious of Europeans: we constantly hear about how much vacation time they take–and it’s true:

According to Expedia’s latest “Vacation Deprivation” report, the gap between how much time-off the average European has vs. the rest of the world is striking. People in countries like France, Denmark and Spain take 26-30 days – while the average American only takes 10, and the Japanese and Koreans only take 7. That survey shows European bosses are the most supportive of employee vacation time, knowing better than the rest of the world that burned-out workers are rarely productive ones. Continue reading

Morocco 2014 Issue 4: Have hotel spas lost their luster?

Posted on Friday, February 28th, 2014, by Cassandra Cavanah | 7 Comments

weekender3114_header3The Global Spa & Wellness Summit (GSWS) was founded on the “spirit” of shared purpose versus individual gain – the concept of discovering how much we can accomplish together as a group versus working individually. Several years ago, the Summit added forums for specific stakeholder groups, bringing together colleagues and competitors alike from various sectors to create an open discussion for the free exchange of ideas, debates and strategies. Continue reading