Morocco 2014: Issue 17 Challenge: Creating Spa Experiences That Work Across Cultures Example: The Moroccan Hammam

Posted on Thursday, September 4th, 2014, by PaulinaT | 3 Comments


There has been a surge in popularity for Moroccan hammams in recent years–both in and out of Morocco. A key reason is that today’s spa-goers are seeking true authenticity alongside spa experiences that actually deliver results. Anyone who’s sampled this age-old ritual of cleansing and purification will understand its special appeal.
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Morocco 2014: Issue 16 Entice, Encourage and Elevate! New Approach to Retain and Develop Talent

Posted on Friday, August 22nd, 2014, by PaulinaT | 2 Comments


One of the most difficult issues facing our ever-growing industry is the lack of a qualified, motivated workforce. Research has shown that, wherever you are in the world, you likely face huge challenges when trying to recruit new staff. In fact, a full 95% of respondents to a 2012 survey* said they find it increasingly difficult to find job candidates, especially when it comes to the even more specialized position of spa manager.

This issue is set to get even more difficult as the industry continues to expand. Here’s a sobering statistic: while there are 130,00-180,000 spa managers/directors currently working globally, there are only 4,000 students currently enrolled in spa management-related degree programs. Continue reading

Morocco 2014: Issue 15 Hot Springs Continue to Heat Up

Posted on Friday, August 8th, 2014, by PaulinaT | 4 Comments

The renaissance of hot/mineral/thermal springs continues to be a hot topic in the spa and wellness industry. Consumer desire for local, natural and sustainable experiences, along with the uniquely affordable stress-relieving and social benefits of hot springs, has made them particularly viable during the past economic downturn. Investment in both refurbishing and building new hot spring spas is on the rise—and research coming out of this year’s Global Spa & Wellness Summit (GSWS) will shed further light on the industry when, in conjunction with research partner SRI, the first-ever dedicated data on hot springs spas—including market size and current revenues—is released. Continue reading

The 2014 Global Spa & Wellness Summit App is Ready for Downloading!

Posted on Monday, July 28th, 2014, by Alexandra Plessier | 1 Comment

Here are a few tips to get you started…

We are so excited for you to begin your mobile app experience for the 2014 GSWS! The mobile app is now live in the Apple Store and on Google Play, just waiting to be downloaded on your device and/or computer desktop. Here is the link to download the app. Please know that you must be a registered delegate to receive access to this app. Before we get started, I want to thank ResortSuite for sponsoring our 2014 GSWS mobile app! Be sure to give them a shout-out when you see them in Morocco.

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Wellness Feels Like It Is Everywhere Now—But Do You Know the “Founding Fathers” That Started This Movement?

Posted on Friday, July 25th, 2014, by Beth McGroarty | 2 Comments


Jack Travis, MD, and Don Ardell, PhD, are widely credited with shaping the way we talk and think about wellness today—pioneering the concept back in the ’70s

Wellness is now a staggering $2 trillion global industry (SRI International). The term and movement is spreading worldwide, and sometimes it feels like the “W” word is now everywhere. Sure, we can roll our collective eyes when it’s cheaply applied to a “lite” TV dinner, but most of us will agree that the world remains in dire need of alternatives to traditional medicine’s reactive, illness-centered model, and that new health concepts based on more self-responsibility—where the goal is a dramatically more comprehensive “total wellness” of body and mind—can be life- and world-changing. Continue reading

Prestigious Global Wellness Tourism Congress Endorsement by Peter Greenberg

Posted on Tuesday, July 22nd, 2014, by PaulinaT | Leave a Comment

We have been talking for some time now about the gathering momentum and growth within the wellness tourism sector. Since conducting our landmark research last year, The Global Wellness Tourism Economy report has garnered world-wide attention, both in the media and in the halls of ministries from Mexico to Madrid.

One person who has taken particular notice is the renown travel journalist, Peter Greenberg. Peter was part of our agenda last year in New Delhi, and he is joining us again in Morocco, not only to moderate panels and offer his insights into the benefits of wellness tourism, but also to record his syndicated radio show, “Peter Greenberg Worldwide!” Peter will be inviting speakers, presenters and delegates to share their thoughts with his global audience of 40 million listeners. Peter is also taping video segments, directly from our Summit, for his PBS series, “Travel Detective.”

But don’t take my word for it.

If you’re in the wellness and tourism industries, you would be well served to find your way to Marrakech on September 10th!

Morocco 2014: Issue 13 Wired for Wellness

Posted on Friday, July 11th, 2014, by Beth McGroarty | 1 Comment








For some, connecting the terms “wired and wellness” is counterintuitive, especially as being tethered to cell phones, computers and tablets every waking minute of our lives has created a backlash of its own. But we have become a society that is crazy for data – and putting this data to work can truly make us “well”. Continue reading

What are you wearing?

Posted on Thursday, June 12th, 2014, by Susie Ellis | Leave a Comment

Dear Colleagues,

In the spirit of this year’s Summit theme of “>>Fast Forward”, technology will play a central role on the agenda.  We will be hearing about the impact of technology on everything from architecture to retail to real estate to brain science!  No matter your particular interest, chances are technology is a big part of your work and your life.

And that’s part of the conversation we’re going to have this year.  And we need your help to bring this to life. Continue reading

Morocco 2014: Issue 11: High Tech Can Still Be High Touch

Posted on Friday, June 6th, 2014, by Alexandra Plessier | Leave a Comment

By Frank Pitsikalis, founder & CEO, ResortSuite, a leading provider of integrated, guest-centric hospitality and leisure management technologies.

Wearable Wellness: As more and more people look to embrace back-to-basics wellness by eating less-processed food, leading an active lifestyle and seeking leisure time that nurtures the mind, body and spirit, they are also moving forward adopting technology that makes wellness a focal point of their day-to-day lives. Wearable technology and apps and the use of gamification that overlays competitive or community mechanisms to get people more engaged in meeting their health goals, has been a huge trend over the past couple of years. There is a new understanding that technology used in simple and unobtrusive ways can be a very powerful thing in shaping our behavior. It can motivate us to reach small, incremental daily goals that, when added together, can have a huge impact on our overall wellness. Continue reading

Morocco 2014: Issue 10: Moroccan Spa Inspirations

Posted on Thursday, May 22nd, 2014, by Cassandra Cavanah | Leave a Comment







2014 GSWS Co-Chairs Anna Bjurstram and Neil Jacobs, both of Six Senses Hotels Resorts Spas, share a couple of Morocco’s unique spa traditions..

Morocco is an inspirational venue for this year’s Summit, and we’re thrilled to be co-chairs of the agenda committee that is creating the program and curating speakers and presenters. We have done quite a bit of work in Morocco and find it to be an amazing country with a unique contribution to the wider spa and wellness world. We believe Africa in general, and Morocco in particular, is an integral part of our world’s future and knowing more about its unique heritage will help our industry Fast Forward (this year’s Summit theme). Continue reading

Morocco 2014: Issue 9: Selling “Wellness”? Words Matter.

Posted on Friday, May 9th, 2014, by Cassandra Cavanah | Leave a Comment


Whether you’re talking about wellness tourism or simply using the term “wellness” to define what your spa or business does, you probably want to think carefully about what the term actually means to your customers. Recently, 24 tourism experts in both government and business gathered at a roundtable event in London (hosted by our Global Wellness Tourism Congress team) to chart a course for the wellness tourism sector – much of their discussions apply across all “wellness” businesses, so we distilled some key points to share with you. Continue reading

Prepare to be shocked

Posted on Wednesday, May 7th, 2014, by Susie Ellis | Leave a Comment

Dr. Kjell Nordström is going to jolt us – in a good way I hope – but jolt us nonetheless.  He is known as the “enfant terrible” of business and the future.  Our agenda committee has done its research:  Neil Jacobs has heard Kjell speak and was wowed, Anna Bjurstam (a fellow Swede) met with Kjell personally, and I have been dazzled by digging into his online persona and learning what others have written about him.

I have watched interviews where he is wearing glasses that are different, outfits thatKN are different and he has a hairstyle that is different.  He uses his Scandinavian accent to tell it like it is – and part of his message is “be different!”  His words are at the same time memorable as well as at times x-rated.

Right now I am in the middle of his book, Funky Business Forever and have already learned a few things that have jolted me into action. (Did you notice my more dynamic subject line?)  The photo on the left is a picture of Kjell and his co-author for Funky Business Forever, Jonas Ridderstråle.  I can’t wait to meet him – and I do mean meet him…as will everyone at the Summit.  Yes, he will speak.  Yes, he will be doing a workshop.  And yes we get to explore the spa and wellness world through his eyes.  He even asked us to send him information about our industry so that he can get up to speed.  So we packed a box with all of our research among other things and now I picture him reading everything on his summer vacation.  (Ok, that might be a stretch.)

At any rate, whether you come to the Summit or not, I wanted our circle of VIPs to benefit from this top European thinker who will be taking our theme, “Fast Forward” and adding his enlightened spin.

To help get you in the mood, I have put together some links you should find both interesting and entertaining.  One of my favorite Kjell Nordström quotes is on the importance of innovation:  “…innovation creates temporary monopolies which allow you to print money.” Ha – talk about summing it up! Continue reading