At a recent Summit, I overheard a delegate whisper to another, “I have saved a lot of time and money by going to the GSWS website to access the free resources— in fact, I used to hire a consultant to gather this information for me. Now I can get it myself.”
It occurred to us that not everyone knows about this “secret.” With all the work that was put into creating this great resource and the ongoing efforts to keep things updated, it would be a shame if more people didn’t avail themselves of the information.
Never before has there been a “hub” for the spa and wellness industry where these resources have been aggregated and curated — and they are available to you for free. It is in the spirit of the Summit — whose tag line is “Joining Together. Shaping the Future.” — that makes this possible. The executives who attend the annual GSWS and those who support it through their sponsorship dollars share the belief that our industry will be stronger if information is available to all so that connections and better decisions can be made.
Have a good weekend,
Now you can go to one place and find:
This week, Hilton Hotels & Resorts issued a Blue Paper titled: Emerging Global Spa Trends. Happily they’ve made the entire 12-page report available to anyone and it does indeed contain some very good information.
For convenience, we’ve included the executive summary below and a quick outline on their findings regarding how various generations use spas differently (Silent Generation, Boomers, Gen X and Millennials).
The report’s final paragraph is about Hilton’s relatively new spa brand called eforea: spa at Hilton. Since it includes a mention about innovation, it caught our attention. Here is part of what it says:
“2012 Summit Keynote Speaker Taps into Innovation and Imagination”
There were two talks at this year’s Global Spa & Wellness Summit (GSWS) in Aspen that I think really “nailed it” when it comes to innovation and imagination: Dr. Daniel Friedland’s presentation, “Let’s Neurovate: Know Your Brain to Imaginate and Innovate” and Dr. John Kao’s talk, “Jamming: The Art of Getting Innovation Done.”
In this Weekender, we are sharing with you Dr. Friedland’s talk in its entirely, and in several ways (transcription of the presentation, video and PowerPoint presentation). Trust me, by reading through this talk, flipping through his PowerPoint presentation, and watching the video, you will be on the cutting edge, not only of innovation but of innovation for the spa and wellness industry.
2012 Global Spa and Wellness Summit student challenge was quite a hit with Summit delegates and industry press. We’ve included links below to the “Spa of the Future” PowerPoint presentations from each team (University of Denver, Cornell, Penn State and University of Houston) as well as some recent media coverage. We’ve also included the first few paragraphs from the official GSWS press release which went out last week. These “Spas of the Future” were all – in their own way – creative, innovative and certainly impressive!
Here is a fun innovation Weekender for you to enjoy. It introduces you to four new “Spa of the Future” concepts: Defiant!, mente spa and studio, greenhouse and ModerNature.
This year’s Global Spa and Wellness Summit (GSWS) student competition, in which student teams from different universities were asked to create a profitable and innovative “Spa of the Future,” was a blockbuster! The students’ ideas were so creative that you simply must see for yourself.
Summit 2012 “Innovation through Imagination” Snippets
Last Weekender, we shared with you GSWS keynote speaker John Kao’s thoughts on innovation, spa and wellness. This week, we’re sharing a few additional tidbits of imagination and innovation from this year’s gathering in Aspen:
Sound Bites from our Speakers:
“True innovation never comes from consumer focus groups. You can’t just give people what they SAY they want, you have to IMAGINE what they would most desire. Disney didn’t invent theme parks by surveys.” – Philippe Bourguignon, vice chair, Revolution Places
“Health care systems are truly sick care systems. The spa industry can be a major player in this space.” – Dr. Richard Carmona, 17th U.S. Surgeon General & vice chairman, Canyon Ranch